Promasidor Nigeria Limited has partnered with Supa Strikas to reward
consumers in its Cowbell Chocolate Get Up
N Goal promo, with fabulous prizes to be won during this football season.
The Get Up N Goal promo which
commenced on Monday, June 10 and will run till Friday, September 13, 2019, was
launched by Cowbell Chocolate which has proprietary blend of Vitarich plus iron
that enables active lifestyle suitable for children and young adults.
Supa Strikas is a football themed comic and cartoon television (TV)
series that enjoys large following among kids and young adults across the
country.
Speaking at the launch, the Managing Director of Promasidor Nigeria
Limited, Anders Einarsson said the combination of an active lifestyle driven by
Cowbell Chocolate and a football loving culture of kids and young adults has
impacted positively on the brand since 2017 when the partnership with Supa
Strikas started.
He said that this gives the brand exclusive rights to the Supa Strikas
franchise, which is the comic book and cartoon TV series, and its assets in
various packaging designs.
Einarsson stated that the promo is themed Get Up N Goal because kids and young adults need the required
energy to go about their activities like Supa Strikas in football, hence the
collaboration to reward the target groups through a nutritional brand that has
the vitamins and minerals they need.
To participate in the promo, consumers are to collect nine 20g sachets
of the Cowbell Chocolate Supa Strikas themed packaging, each having a unique
character, submit them at any of the 190 redemption centres across the country
and stand a chance of winning any of the amazing prizes on offer.
According to Einarsson, prizes to be won include the latest Sony Play
Station 4 Console System along with a Virtual Reality Headset, Supa Strikas
Jerseys, Soccer Boots, Footballs and many other consolation items.
Also, participants who are not able to submit nine unique characters can
redeem as many empty sachets of Supa Strikas themed Cowbell Chocolate 20g packs
to get free products
This can be done by submitting 20 empty sachets of Cowbell Chocolate 20g
Supa strika themed packs with five unique Supa Strikas characters to get one
filled Cowbell 20g sachet free. “This will ensure that every participant in the
promotion stand a chance of winning a prize including free product packs,” the
Promasidor MD affirmed.
In his remarks, the Marketing Manager of Promasidor Nigeria Limited,
Abiodun Ayodeji announced that the promotion,is endorsed by the Federal
Competition and Consumer Protection Council (FCCPC), and there are 190 (one
hundred and ninety) redemptions centres strategically located across the states
of the federation for easy access and prize collection.
Ayodeji said that the promo shows that Promasidor cares for its
consumers and has demonstrated that through its nutritional brand, Cowbell
Chocolate, which contains Vitarich plus iron with a blend of 28 vitamins and
minerals that enables consumers, especially children to Get Up N Go.
The Marketing Manager further said that there would be roadshows across
the country to sensitise the public about the promotion, the ease of
participation and redemption of prizes.
Attesting to its credibility, the Head, Lagos Office of the FCCPC, Susie
Onwuka, pointed out that the Council endorsed the promo as it has fulfilled all
requirements. She said it is transparent since it would be monitored by
dedicated personnel of the company, with a large number of redemption centres
across the country.
Promasidor, the maker of top quality products such as Cowbell Milk,
Cowbell Chocolate, Cowbell Coffee, Loya Milk, Miksi Milk, Top Tea, Onga
Seasoning, Sunvita Cereals and others, has been at the forefront of promoting
youth development through various initiatives.
These initiatives include Cowbellpedia Secondary School Mathematics TV
Quiz Show, Promasidor Harness Your Dream, a career guidance workshop for students
in secondary schools and Loya Swim Meet aimed at nurturing swimming talents
among children.
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