...Gears Effort towards Backward
Integration
Promasidor
Nigeria Limited has signed a partnership agreement with Ekiti State Government
to drive its backward integration initiative aimed at creating local source of
raw materials for its dairy products through the state owned Ikun Dairy Farm.
The pact was
sealed on behalf of the partners by the Ekiti State Governor, Dr. John Kayode Fayemi
and the Managing Director of Promasidor Nigeria Limited, Anders Einarsson in
Abuja, on Tuesday, July 23, 2019.
This
project will enable Promasidor utilise the potentials of Ikun Dairy Farm in the
making of milk and other products of nutritional value which helps to enhance
human growth.
Commenting
on the agreement, Fayemi stated that Ekiti State was delighted to collaborate
with a major player in the fast-moving consumer goods sector that is deeply
committed to the wellbeing of consumers through its array of quality products.
The
Governor affirmed that the partnership would enhance the backward integration
initiative of Promasidor, in compliance with Federal Government’s directives
that companies should seek local source of raw materials for their products,
thus ensuring local content development.
Fayemi disclosed
that Ikun Dairy Farm, established in 1980 with hundreds of fattened cows, could
serve as a source of milk supply to produce evaporated milk and other
nutritional products, create more employment opportunities and increased
nutritional products.
In his
remark, the Managing Director of Promasidor Nigeria Limited, Anders Einarsson,
who was highly elated with the progress made on backward integration, said Ikun
Dairy Farm would in no small measure provide opportunities to enhance local
milk production, an exciting opportunity for the company.
He
affirmed that as the maker of quality products such as Cowbell Milk, Loya Milk,
Cowbell Chocolate, Miksi, Top Tea, Onga food seasoning, Sunvita Cereals, and
others, local source of milk collection is paramount to ease less dependence on
foreign raw materials.
The
Promasidor boss corroborated Fayemi’s view that the partnership would also lead
to further employment and other viable source of livelihood for people in the
state.
He
explained that Promasidor’s backward integration initiative would give the
company an edge over others in the dairy market with the potentials of the
farm.
Ikun
Dairy Farm spans across 1,000 hectares of land area. Located in Ikun-Ekiti, in
Moba Local Government Area, the farm was established in the early 1980s as an
integrated agro-allied farm to boost the economy of the State.
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