The day kicked off
with a fun run which was a mini marathon for children within the ages of 5-15
years old. The children were split into three different categories based on
their age groups:
The first category
was for children between the ages of 5-8years old, who ran in the 1.5
kilometres race while the second was for those within 9-12years old who partook
in the 3.4 kilometres race. The third category was for children between 13-15
years old who participated in the 4.4kilometres race.
The maiden edition
of the One Love Family Fest by Promasidor, makers of Cowbell Milk,
Loya Milk, Miksi Milk, Top Tea, Onga, and Sunvita Cereal was endorsed by the Lagos
State Sports Commission, whose officials were present to conduct the mini
marathon.
It was an enjoyable
event for the children, and they expressed delight for being exposed to a
mini-marathon at their early stage, a situation that would spur interest in
sports in future. Gifts such as school bags, writing materials and products
were given as reward to winners, both in the boys and girls category.
While presenting the
medals to the winners, the Marketing Manager, Promasidor Nigeria Limted, Mr.
Abiodun Ayodeji said it was part of the company’s effort in celebrating
children as it is a household of brands that caters for the needs of the
family.
He stated that the
initiative is aimed at reinforcing Promasidor’s love for the family, letting
them know that it cares about them as an integral part of its activities.
This was
demonstrated through samples of its products which were provided for
consumption at various points for the children.
Elated for being the
overall winner in the 4.4 kilometres race, Sulaiman David, a student of Wonder Gate College,
Agbado, said the marathon was fun for him. “I am pleased that Promasidor has
put this together for us to experience what a mini marathon is all about,” he
stated.
Also,
David Chukwudi, a student of Morality College, Egbeda, could not hide his
feelings as he lifted his gifts in excitement saying, Promasidor has done well
for children. “I am happy for being given these gifts,” he said.
On the
success of the marathon race, Ayodeji affirmed that the traffic was well managed by the
Lagos State Traffic Management Authority (LASTMA), officers of the Nigeria
Police Force and members of the Lagos State Neighboured Corps (LNSC).
He explained that
the One Love Family Fest would be a
three-series engagement platform, comprising the Children’s Day celebration
held at Kanu Ndubuisi park; the Eid-El-Kabir Fest dubbed Meat and Greet, which
will take place in Ilorin, Kano and Kaduna to celebrate with the Muslim
faithful; and the Mingle and jingle for Christians during the Christmas
celebration.
Commending
Promasidor for the fun filled event, the Principal of Christ the Corner Stone
International School, Ikeja, Oshalaiye Olukayode said it was a good interactive
platform for children and urged the company to sustain the programme.
One of the parents,
Mrs. Judith Chukwura applauded the company for the love shown to the family,
especially children, as it gave them the opportunity to interact with their
peers from other schools, learn new things and ideas on issues affecting them,
and also kept them physically fit.
She added: “The
children were given lots of gifts ranging from products, writing materials,
bags and taste of the company’s products which were made available at the
park.”
However, Promasidor has been at the forefront of
promoting children’s wellbeing. For over 20 years, Cowbell has encouraged
secondary school students to develop interest in the subject area of
mathematics through Cowbellpedia Secondary School TV Quiz Show.
Also, Its Loya Milk
brand has nurtured swimming talent among students through the Loya Swim Meet competition, which has
been held in various cities across the nation.
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